Leadr is a simple and customisable solution for securely capturing automotive leads digitally. Eliminate the need for paper forms and effortlessly collect information with a fully GDPR-compliant system.

Digital lead capture solution for automotive.

Three smartphones displaying different screens of a business app interface, including a dashboard with analytics, a customer details form, and a list of captures with names.

Leadr is a simple and customisable solution for securely capturing automotive leads digitally. Eliminate the need for paper forms and effortlessly collect information with a fully GDPR-compliant system.

Digital lead capture solution for automotive.

Google Play store logo with text 'Get it on Google Play' on a black background.
Three smartphones displaying different app screens: one with a customer details form, one with a dashboard showing total captures and a line graph, and one with a list of names under a captures tab.
Logo of Frasers with blue and teal text on a white background
Logo for Lakeview Cars featuring stylized car outline and text.
Colorful graph and text representing a data analysis or financial chart.
Overfinch logo on a vehicle
Sere Motors logo with a blue car icon.

Leadr offers a versatile solution for capturing and managing leads across a variety of use cases and event types for your automotive brand. Whether it's national events, model launches, car shows, or private dealership events, Leadr streamlines the process of collecting and exporting customer data.

Use cases for the automotive sector.

Outdoor MINI car expo with people viewing cars, historic phone booth, and colorful building facades under blue sky.

Event lead capture.

Leadr simplifies lead capture at national events, ensuring smooth and efficient lead collection from a high volume of attendees. With easy CSV export options, it helps you manage customer lead information.

A young man with a cap worn backwards, sitting in a racing simulator seat, concentrating and holding a racing wheel.

Competition entries.

Capture participant details quickly and securely with Leadr during competitions. The app streamlines the entry process, allowing you to organise entries with ease while ensuring compliance with data security regulations.

A sign instructing to scan a QR code using a smartphone camera to view vehicle details and price, with a large QR code printed on it.

Showroom lead capture.

Leadr enhances showroom and forecourt lead capture with a fast, on-brand solution. By placing QR codes next to each model, Leadr enables seamless and accurate lead collection for your dealership.

Black luxury SUV at a car unveiling event with a crowd of people taking photos in an indoor hangar, and private jets in the background.

Model launches.

Leadr gives your team the tools to digitally capture lead interest or place QR codes for attendees to easily submit their details, ensuring efficient and seamless lead collection at model launches.

Leadr lets you customise each form with your automotive brand, including your logo, welcome image, and button colours.

This personalised branding will appear on your smartphone capture device and can also be shown on the browser, allowing customers to easily submit their details via QR codes at your dealership, events, or car shows.

Full branding per form.

Design mockup of a mobile app interface for Velocis Motors. The interface includes logo upload, welcome message, highlight color options, and an interest registration form displayed on a smartphone screen. The Velocis Motors logo features a purple 'VM' with 'VELOCIS MOTORS' written underneath.

Leadr offers easy-to-use form creation tools for your automotive dealership, allowing you to capture model interest and customer details.

Customise forms with a wide range of questions and integrate them seamlessly into smartphone devices or browsers, making it simple to gather high-quality data from potential buyers at your dealership or events.

Form creation tools.

A screenshot of a mobile phone displaying an online form for an interest register, with fields for title, first name, last name, email, and phone number. The form also includes sections for model information, with dropdown menus for selecting interested models and checkboxes for brochure request and test drive request. The background shows a desktop interface of a form creation tool with various form components listed on the right, including title, text boxes, dropdown, checkbox, and a progress indicator showing 88% completion.

QR code capture.

Leadr allows potential customers to submit their information directly from their personal devices via a QR code, enabling passive lead capture without direct interaction. Each form includes a unique QR code that can be placed in your dealership’s cars, on vehicle displays, or promotional materials, allowing prospects to easily scan and submit their details at their convenience.

Scan the QR code with your mobile device to view an example form using the Leadr system. Please note that this feature requires a mobile signal and does not work offline.

A digital advertising sign with a QR code on a city sidewalk, with pedestrians and cars in the background. The sign displays the logo 'VM VELOCIS MOTORS' and the text 'Scan the QR code for more information.'

Our accreditations.

Leadr has achieved ISO/IEC 27001 certification under MediaBase Direct following a comprehensive audit by BSI, a leading authority. This certification confirms that we have robust policies, processes, and controls in place to protect your prospect data.

For our clients, this accreditation demonstrates our commitment to the highest standards of data security, ensuring that sensitive customer information is handled with the utmost care and compliance.

A collection of logos representing various organizations including the Data and Marketing Association, BSI, Information Commissioner's Office, Hampshire Chamber of Commerce, Trustpilot, and Cyber Essentials Plus.

Our solution includes lead scoring, with all customer entries scored out of 100 to track the completeness of each record. You can easily view the scores from the dashboard, helping you assess the quality of the captured customer data.

This feature enables better management and evaluation of information, ensuring a more efficient follow-up and lead tracking process for your dealership or automotive events.

Lead scoring.

Screenshot of an online interest registration dashboard showing captured leads with various completion statuses for fields like email, phone number, and model interest.

Leadr is designed to work offline, ensuring you can capture leads even without an internet connection at your dealership or events. All leads collected offline is securely stored on the device under pending until a signal is available.

Once the device reconnects, the data is automatically synced to the dashboard, where it is securely stored and ready for your review. The device will display a red Wi-Fi symbol to indicate when it is offline, so you can easily track lead capture status.

Offline capability.

Two smartphones displaying an interest registration app; the screen shows personal information fields filled with name 'James Smith' and contact details, and a menu overlay with options for managing device leads and navigation buttons.

Multiple users can easily connect to your automotive event or dealership by scanning a QR code to pair their device once logged in. With no limit to the number of devices that can be connected, your sales team or event staff can seamlessly capture leads.

Additionally, you can manage and adjust permissions for each user login directly from the dashboard, giving you full control over access and functionality at your dealership or automotive event.

Staff device logins.

Screenshot of a data capture dashboard showing logged devices and a QR code. Devices listed include NJ iPhone 16, James Smith, Leanne Miles, Eric Roberts, Mahi V 110, Tom Stevens, Mahesh V 110, and Nathan Jain, with details on captures, permissions, status, and dates. The QR code is labeled 'Scan QR code' and contains a pin number 141159 with an option to download it.

Apple & Android compatible.

Leadr is available for download on both iOS and Android devices, providing an easy and seamless setup. You can connect unlimited devices to an event by downloading the app and pairing your device.

Simply tap the buttons below to visit the app stores and get started.

Google Play logo with text encouraging to get it on Google Play.

Once a lead has been captured, you have the opportunity to send a personalised email confirmation to the recipient.

You can choose to upload a custom HTML template to the system or use our default template, which will automatically include your brand logo as part of the email. This ensures a professional and branded communication with every lead.

Email folllow-ups.

A promotional image for Veloci Motors showing a sleek, black sports car parked outdoors with modern city buildings and palm trees in the background. The image also includes a mobile phone screen displaying a registration confirmation for interest in a vehicle, with a purple and white digital marketing layout.

All captured leads are securely stored on our dashboard, allowing you to easily view and manage it. If needed, you can edit any details directly from the dashboard to correct any errors noticed during the capture process.

Each entry is assigned a score based on the completeness of the information, helping you prioritise follow-ups with prospective buyers. The data can be easily exported as a .CSV file, ready to upload into your CRM or used for further analysis.

Manage & export leads.

Screenshot of an online interest registration form showing a list of captured leads with details like names, emails, and interest models. The table contains four entries, with a focus on editing the last name of the second entry, Nathan Jain.

Why choose Leadr data capture solutions?

Leadr is a solution by MediaBase Direct, industry-leading data specialists with over 33 years of experience. As the longest-serving DMA members since 1991, we are experts in data capture for the automotive industry. With extensive automotive experience, Leadr leverages MediaBase Direct's unmatched expertise and reputation for excellence.

A Honda exhibition booth at a motor show with crowds of people, motorcycles, and various brand signs visible indoors.

Automotive experience.

Leadr has extensive experience working with automotive brands to address their data capture requirements. We have a deep understanding of the key challenges faced at all sized activations.

European Union flag with a white padlock in the center.

GDPR compliant / ISO certified.

Using a GDPR-compliant solution ensures your business adheres to strict data regulations, giving you confidence that our solutions meet the highest standards.

Person holding a smartphone displaying the Readr app with a red button labeled 'Capture new lead' against a light textured background.

Competitively priced.

We’re proud to offer Leadr with flexible pricing options, including per event or monthly plans, making it accessible to everyone. Our pricing is highly competitive and more cost-effective than traditional manual lead capture methods.

Two colleagues, a man and a woman, smiling and giving each other a high five in an office with a brick wall, large windows, a potted plant, a laptop, papers, and coffee mugs on the desk.

Email support included.

With our monthly subscription licence for Leadr, you will be assigned a dedicated email support line to assist you. They will provide ongoing support by answering any questions, ensuring you get the most out of our solution.

Simple pricing.

With Leadr, we offer straightforward pricing options with the flexibility to choose between per-event or per-month charges. Both options include all features with no limits, ensuring you have full access to everything Leadr offers without any hidden fees

Our simple pricing structure makes it easy to plan and manage your lead capture.