Secure lead capture solution for automotive.
Leadr is a lead capture solution for automotive dealers and sales teams. Replace paper enquiry pads and manual processes with a smarter, compliant way to capture every customer conversation, whether on the showroom floor, at a motor show or during a dealer open day.
Leadr is the trusted solution for automotive lead capture
Leadr offers a range of capture methods to suit any event. Use the Leadr app on staff devices, set up passive QR codes, scan badges and business cards, or access your form on any web browser.
Built for every automotive sales moment
Motor shows are fast paced environments where every conversation counts. Leadr gives your team a branded, compliant way to capture every prospect detail on the stand, ensuring no enquiry is missed during a busy show.
Motor shows and events
Model launches is a chance to capture genuine buying intent at the right moment. Leadr lets you create a fully branded capture experience tailored to the vehicle or campaign, logging every prospect who engages with your team.
Model launches and activations
Open days bring a high volume of prospects through the door at once. Leadr ensures your team captures every visitor's details quickly and consistently, giving you a clean prospect list ready to action before the week is out.
Dealer open days
Not every lead comes from an event. Leadr gives your sales team a simple and secure way to log walk-ins, test drive enquiries and general showroom interest in real time, without relying on paper.
Showroom floor capture
Test drive days generate some of the strongest buying signals in automotive sales. Leadr allows your team to log every participant's details, vehicle preferences and follow-up requirements on the spot.
Dealer open days
Fleet enquiries require a professional and discreet approach to data capture. Leadr gives your fleet team a compliant way to capture company details, decision maker information and vehicle requirements in real time.
Fleet and corporate prospecting
Leadr provides a bespoke event data capture form for each event, allowing you to add sections with custom questions and tailor the experience to your attendees. Choose from a wide range of question types to build forms that capture exactly the information your sales team needs.
These forms are seamlessly integrated into the smartphone app and browser form view, making it simple for your team to collect high quality lead information on the stand, in real time, without missing a conversation.
Bespoke lead forms
Leadr lets you add your own branding to each event you create, including your logo, welcome image and button colours to create a professional and consistent first impression for every prospect who visits your stand.
Your branding will display on the smartphone lead capture device and on the browser form if you prefer prospects to submit their details themselves via a QR code, keeping your brand front and centre throughout the entire data capture experience.
Include your branding
Staff can easily connect to an event by scanning a QR code and pairing their device to log in. Each account supports up to 10 staff device logins, giving your whole stand team access to start capturing leads from the moment the doors open.
You can manage and adjust permissions for each staff login directly from the dashboard, giving you full control over who can access which events and ensuring the right people have the right level of access at all times.
Staff device logins
Compliance when capturing leads
We have achieved ISO/IEC 27001 certification following a comprehensive audit by BSI, a leading authority. This certification confirms that we have robust policies, processes, and controls in place to protect your prospect leads.
For our clients, this accreditation demonstrates our commitment to the highest standards of data security, ensuring that sensitive customer information is handled with the utmost care and compliance.
Leadr is designed to work offline, ensuring you can capture data even without an internet connection. All leads collected offline are securely stored on the device under pending until a signal is available.
Once the device reconnects, the data is automatically synced to the dashboard, where they are securely stored and ready for your review. The device will display a red Wi-Fi symbol to indicate that it is offline.
Offline capability
Once a lead has been captured at your event, Leadr gives you the ability to send a branded email follow-up directly to the lead, keeping your business front of mind long after the show has closed.
You can choose to upload a custom HTML email template or use our default template, which will automatically include your event logo and branding as part of the email. Either way, every follow-up looks professional, on-brand and consistent, giving you the best possible chance of turning a conversation on the stand into a real opportunity.
Email follow-ups
Leadr offers a range of capture methods to suit any event. Use the Leadr app on staff devices, set up passive QR codes, scan badges and business cards, or access your form on any web browser.
Every way to capture leads, all in one platform
Staff app capture
Provide your team with access to your form via our dedicated app. This method works both online and offline, ensuring secure and reliable data capture directly on your stand at any event.
QR code capture
Display QR codes and let attendees scan and submit their own details passively, without your team needing to action anything. A simple, hands-free way to collect leads at your stand.
Business card scanning
Retrieve details directly from attendee badges and business cards using intelligent scanning. This method speeds up the data capture process and reduces manual entry at busy events. Additional add-on required.
Web browser capture
Access your form on any web browser if you'd prefer not to use staff personal devices. Simply use a laptop or computer and use the dedicated event form link for a quick and easy way to capture leads.
Why use Leadr data capture solutions?
Leadr is a solution by MediaBase Direct, industry-leading data specialists with over 33 years of experience. As the longest-serving members of the DMA since 1991, we are experts in data capture for all sized events. Trusted by hundreds of exhibitors, Leadr benefits from MediaBase Direct's unmatched expertise and reputation for excellence.
Automotive experience
Leadr has extensive experience working with exhibitors to address their data capture requirements at events. We have a understanding of the key challenges.
GDPR compliant / ISO certified
Using a GDPR-compliant solution ensures your business adheres to strict data regulations, giving you confidence that our solutions meet the highest standards.
Cost-effective solution
We’re proud to offer Leadr with flexible pricing options, including per-event and monthly plans, making it accessible to all. Our solution ensures your valuable sales leads are securely captured and managed.
Email support included
You will have access to a dedicated email support line for assistance. Our team will provide ongoing support, answer any questions, and ensure you get the most out of our solution to meet your event data capture goals.